In Search of Picasso in Terra Alta


Jonathan took us on an incredible 3 day adventure exploring Horta de Sant Joan. This region is so beautiful and we had the best time!

Jon is a wealth of knowledge and he did an wonderful job organizing activities for our young family. After only 3 days we already felt part of the local community. Amazing food, amazing tours, amazing visits. Thank you!

Allison Egan

Discover timeless beauty in Secret Spain's

most exciting up & coming region -

Terra Alta

Tucked into the southwest corner of Catalonia between the ancient kingdoms of Aragón and Valencia, locals refer to Terra Alta as Secret Spain.

Where Picasso first developed Cubism, today it's the influx of award-winning artisans, improved access to spectacular nature & stunning country properties which confirm Terra Alta's rural revival.

As the only American travel company operating in the region, we have curated a truly bespoke offer showcasing the essence of Terra Alta. Traveling with Tailored Tours grants access to private tastings with award winning wine and olive oil artisans, spectacular nature forays and access to private homes & luxury accommodations, with the utmost attention to our guests safety and security.

At just 2 hours from Barcelona, Terra Alta is easily accessible while remaining romantically remote, ideally combined with a visit to Barcelona or on its own.


What to expect?

Sample Full Day Experience

A guided walk through Horta de Sant Joan reveals the village's medieval affluence as reflected in its exquisite Gothic & Renaissance styles, its storybook streets inspiration for Picasso's earliest Cubist works. We follow the footsteps of Picasso, from his atelier in town to the mountain vistas he immortalized. Next we descend into a 12th century oil mill where we visit an award-winning olive oil artisan and picnic between thousand year old olive trees. The afternoon takes us to Els Ports Nature Park for a stunning walk through its craggy limestone peaks and gushing rivers.

Sample Multi Day Experience

With more time we explore the extent of the region's artistic & cultural heritage. From the world-class ceramic tradition of Miravet - perched above the Ebro River and home to one of Spain's most impressive castles built by the Templar Knights - to Corbera d'Ebre, a solemn reminder of the Spanish Civil War - and Gandesa, the heart of Terra Alta's booming wine culture. Private visits to artisan ceramic makers and artisan vintners bring our experience to life.


All experiences are led by an expert guide & include all entrances. Private transportation available.

More about Terra Alta


Art & Architecture From the spectacular and mysterious 12th century constructions of the Knights Templar to the inspiration for Picasso's earliest Cubist works, Horta de Sant Joan's architectural styles span the centuries. Crowning the nearby village of Pinell de Brai is La Catedral de Vi, or "Wine Cathedral" - originally a wine co-op, it is a unique example of rural Modernist architecture built by Cèsar Martinell, a student of Antoni Gaudí.

Culture At 1,800 feet of elevation, Terra Alta sits between mountain and sea at the crossroads of the ancient Kingdoms of Catalonia, Aragón and Valencia. Picturesque villages dot this landscape of stunning natural beauty where artisan producers remain the guardians of the land & its traditions. Terra Alta played a pivotal role in the Spanish Civil War, an event which forever changed the course of Spanish history. Through insight, anecdote and intimate visits we share a 360 degree view of this spectacular region.  

Gastronomy Terra Alta is the source of Les Terres de l'Ebre, the rich Ebro River Valley whose rolling fields of grape, olive, wheat & almond descend to the Mediterranean. An influx of skilled artisans and organic producers is producing a world-class revival of wine, cheese and olive oil.

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